Peoplestrology is a research and content platform that aims to reveal the deep cultural currents behind one of the most popular topics in anyone’s timeline. The goal is to reveal behavioral trends and their impact on culture. Peoplestrology uses methodologies from marketing research and cultural analysis to dive deeply into the relationship people have with Astrology.

The team behind the project includes researchers, psychologists, and professionals from creative endeavors: André Alves and Lucas Liedke, trend forecasters and founders of float, a company specialized in consumer trends and new behaviors; and Gabriela Namie and Jun Ioneda, designers and founders of the awarded graphic design studio Estúdio Barca.

#1 Why are people so obsessed with Astrology?


#1 Why are people so obsessed with Astrology?

A series of macro trends is driving our relationship with the Zodiac. PS Trends #1 decodes the New Age of Astrology, and helps us understand its latest evolution. We’ll examine the 5 “cultural meanings”that shape this change.

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